Company: Yahoo

Auto Expo 2014

This site was created to cover the Auto Expo week in February 2014. Users can explore latest news, photos, videos etc. They could also book test drives online through the site. The virtual expo section will provide you with the information of the desired cars.


Design Approach

Auto Expo is all about exhibiting the fancy cars, technology and cool features. I created a conceptual element – a wheel of cubes for the background. Each cube displayed a distinct picture.


Color Theory

Blue is the color of deep sea and sky. It totally goes with the concept of the site as great ideas have no limit. It also associates with harmony, faithfulness and confidence.

Rock4Good

The objective of the site was to attract Malaysian Indie Rockies to participate in the contest. They are also known as the local rock bands. The contest was about creating a 3-minute short video of your band to stand a chance of winning the show. The winning band's will get to start the rock show with their performance. That's not all, they would also win up to RM40K in cash.


Design Approach

I thought of a wall concept which surfaces the videos as well as photos and articles right on the top of the page. Besides that, I created a page background of rock show as I wanted people to have an impression of the rock band as soon as they land on the page. I had put clear 'call-to-action' to upload video since it was an imperative feature.


Color Theory

Purple is the color of the imagination and also denotes the premium service in the business world. The creative minds connect it with sophistication and power..

Company: Yahoo

Race to Malaysia

This site was done in partnership with Malaysia airlines. The idea was to create a site targeting young audiences encouraging them to participate in an amazing race in Malaysia. They would be required to create their own teams to compete and win themselves some cool prizes. The concept was similar to Amazing Race TV show.


Design Approach

It didn't have to be a normal site with sections laid out on the page in standard way. So I thought of creating something as cool as putting together some relevant action shots like paragliding, rock climbing etc. The concept turned out really well. I had provided three options to the client to choose one from.


Other two options

Company: Yahoo

Philippines Travel

This is a travel site for Philippines. It covers almost all types of travel related stuff such as beaches, nightlife, group vacations and much more. It would also provide travel tips.


Design Approach

I made the site's header look like a travel pouch which is needed to keep travel tickets, cards etc. For the other sections I gave it a theme of a beach. The separators between the section was as if you raked on the sand. The background itself is a picture of beach to blend with the overall theme of the site.

Company: Yahoo

Auto Expo 2014

This site was created to cover the Auto Expo week in February 2014. Users can explore latest news, photos, videos etc. They could also book test drives online through the site. The virtual expo section will provide you with the information of the desired cars.


Design Approach

Auto Expo is all about exhibiting the fancy cars, technology and cool features. I created a conceptual element – a wheel of cubes for the background. Each cube displayed a distinct picture.


Color Theory

Blue is the color of deep sea and sky. It totally goes with the concept of the site as great ideas have no limit. It also associates with harmony, faithfulness and confidence.

Company: Yahoo